In the midst of an exceptionally difficult period, Workplace Futures tackled a critical challenge for FM companies – how to get marketing strategy and tactics right in order to cope with recession now and also be well placed for an upturn when it comes.

Through a combination of market research, first-hand experience and case studies delegates were challenged to consider whether their own company brand is:

•    Clear, strong and consistent
•    Understood in the marketplace as it is intended to be
•    Sufficiently differentiating from competitors, and
•    Fully understood and appreciated by their employees.

Speaker presentations provided a foundation for that challenge through a strong blend of the theory and principles of best practice combined with tips and advice to take away and apply.